APRA-Georgia Chapter

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Resources​

As a chapter of the premier organization for fundraising research, analytics and relationship management, Apra-Georgia strives to promote the knowledge-sharing of all tools and resources to assist all members in achieving success. This resource section includes links to many free research tools, listservs, journals, and foundation information, as well as links to research tool vendors, online webinars, and other educational opportunities listed below.

Resources During COVID-19

Working Virtually: The Great Transition
Article by Tim Halpern, Chair and CEO of Comprehensive Prospect Research

Expert work-from-home advice from the WFH experts 
Article from the Helen Brown Group

Staupell Analytics is also hosting Water Cooler Chats to help you with working from home.  Please feel free to sign up for any of these weekly chats. 

https://www.staupell.com/watercoolerchats.html

​iWave also has a pre-recorded webinar for you to view:

Fundraising During a Crisis

We were excited to partner with some of the brightest minds in the fundraising to participate in a webinar on the best practices for adaption to crisis and taking action that leads to impact.

Click on the link here to view the recording.

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Some tips from Doug Cogswell
EVP Pursuant || President Advizor Solutions

I've been talking with lots of clients, and it’s becoming more and more clear that analytics that drive focused messaging and approaches matters more than ever.

First observation:  People want to help.
Second observation:  Causes that engage in making things better can work.
Third observation:  Creating new messages and focused delivery is key.

This is particularly critical in the healthcare fundraising world.  We’re finding good news in that the foundations, while cautious, are generally not making staff reductions or budgets cuts yet.  But they are making significant shifts to digital messaging and virtual events to replace the live ones being cancelled or postponed.  Cases for support are reflecting the COVID 19 pandemic. New donation capabilities for supplies are arising where there were none before.  And the requests for the donation of time for childcare are evolving.  There is new information that can be tracked, digested, and used through analytics tools (which is our business) to direct actions and improve results.

There was an article on the front page of the WSJ about this last week: “hospitals are burning through cash because they are seeing sharp drop-offs in ER arrivals and the lucrative surgeries that are vital to most hospitals’ bottom lines.”  Goes on to say they are shifting staff, cutting staff, and adjusting budgets.  For example, HCA just “furloughed a third of its staff”.   And as that happens the foundation is the source of revenue that can fill the gaps.  More important now than ever.  I was on the phone last Friday with the VP of a large healthcare fundraiser and he described several new and unexpected large gifts that had come in.  The “silver lining” so to speak.

So now is the time that analytics and research are more important than ever to understand your constituents and find the people most likely to contribute to your cause.  There is a win in all of this and the chaos will settle!
While this thread has been primarily about the healthcare sector, similar opportunities exist in higher ed and the general non-profit space.  Two resources:

1. Recent Blogs:   www.pursuant.com/resources/
2. Predictive Modeling tutorial:  www.advizorsolutions.com/predictiveanalytics/

Grenzebach Glier & Associates have Blogs and Webcasts for you during this time of COVID-19

To help nonprofit professionals navigate this difficult terrain, Grenzebach Glier and Associates is producing Fundraising in a Public Health Crisis, a series of articles and webinars that provide guidance for working with donors and staff during this challenging time.

Today we published, “COVID-19 and annual giving: 7 keys to continuity.” The article, written by GG+A Vice President Europe Adrian Salmon, examines how annual giving clients are adapting. “Most institutions have significantly adjusted their annual giving plans,” Adrian writes. Find out how and what your organization can do to maintain annual giving in these difficult times.

We also published a GG+A SurveyLab report on how survey data confirms the high levels of uncertainty in fundraising operations. You can read it here.​

​Website for Grenzebach Glier & Associates

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​Google Alerts - sounds so easy but here is how you set one up:

1. Go to google.com/alerts in your browser.
2. Enter a search term for the topic you want to track. ...
3. Choose Show Options to narrow the alert to a specific source, language, and/or region. ...
4. Select Create Alert.

Tip on finding old philanthropy reports:

"Name" in quotes and add pdf to find old philanthropy reports. 

The quick and easy guide why we use real estate holdings to figure Capacity. 

Because 80% of the population, real estate is the ONLY piece of data you can find on them readily. 

Don't forget about APRAHOME.ORG and PRSPCT-L!

​PRSPCT-L is a discussion group and mailing list of subscribers who work in non-profit fundraising, specifically those engaged in prospect research, data mining and analytics and relationship management. Members may include practitioners who work directly in these capacities for a non-profit organization, who are self-employed independent and freelance researchers, or who are employed as fundraisers, consultants and vendors within the industry. This robust membership represents diverse perspectives and can provide opportunities for sharing opinions, views and expert advice. Be open-minded and considerate of the viewpoints expressed by all members, even if these views differ from your own. All subscribers are encouraged to participate in the conversations.

https://www.aprahome.org/prspct-l